You’ve got the space at home, you’ve got all the feels for our furry friends and you’ve got the cleaning products at the ready (let’s face it – you’re going to need A LOT of these), now all you need are the dogs.
If you haven’t already registered your business on Google (it’s free, I might add) check out this post taking you through the 5 simple steps here. Once you’ve done that, you’re all set to go and shout to the world about your dog sitting business.
Here are the best ways to help you get attention around your local area:
Instantly Make Your Dog Sitting Business More Successful With These Offline Marketing Techniques
1. Business Cards
Look like your dog sitting business means serious business and get yourself a business card. Easy to whip out to fellow dog owners you get chatting to down the park, make sure the design is simple, eye-catching and has all the information they’ll need to book you. DogBuddy offer free personalised business cards to dog sitters who have completed over three bookings on their site, or will just deduct the cost of producing them (£13 for 50 cards) from your first booking. Not bad, eh?
You can find cheap printers online – these are great to post through letter boxes, leave on cars in car parks and community boards at your local park, in your Veterinary surgery or in pet shops. Again, like your business cards, they should have the same eye-catching, simple design for continuity and give dog owners all the information they’ll need to book you.
Consider giving clients a special promotion. With DogBuddy you can specify discounted rates for sitting more than one dogs in your personal profile. Why not run a ‘2 Dogs for the Price of 1’ special offer in the run-up to the Summer? ‘Limited time only’ offers are good for quick bookings before a Summer vacation.
Daunting for the majority of people (there’s a reason why we choose the company of dogs over humans!), check out Council websites, Google, Facebook and Twitter pages for local dog events or volunteer at an dog rescue centre. Attend these armed with your flyers and business cards and remember – I guarantee people attending these events will be as nervous meeting new people as you will be. After all, you’re there for the same reason – your love for our furry friends.
4. Hook, line and sinker
Once you have your client, make sure your dog sitting business exceeds all expectations. Customer service is key. Believe me: it’s number 1. Ask them to recommend your business to their friends. Even in this technological day and age, word of mouth is still the most powerful tool in marketing. Offer loyal clients discounts and referral rewards to keep them coming back for more.
5. Taking it to the next level
If you haven’t already, make sure you register your sitter business with DogBuddy. You’ll have exclusive access to Europe’s largest peer-to-peer dog owning and sitting community, insurance coverage and access to 24 hr vet care services for your ultimate peace of mind.
Next week, I’ll be talking about how to market your business online. Have you got any offline marketing techniques to share? Let us know in the comments below.