SHOO Shampoo are the new pups on the dog grooming block. Between their funky look and no-nonsense approach to producing nasties-free dog grooming products is a company that cares deeply about dog welfare.
We wanted to find out more. Watch the video below and allow founder Agota to introduce her brainchild, SHOO.
Shampoo for dog and you
SHOO is the brainchild of Agota, a former model and human rights worker in the European Parliament. Now she’s turned her attention to dog grooming products, and wants you to get involved; keep reading to find out how you can help SHOO launch and donate to UK rescue centres.
SHOO has a unique tagline for their products – shampoo for dog and you. As Agota says, why not remove one item from your shopping list and simply buy grooming products that are good for you and your dog.
How SHOO was born
One of the things we love about SHOO is that so much of founder Agota’s personal story is wrapped up in the brand. She grew up an only child and so formed a very close attachment to her family pets from a young age.
After a foray into modelling and European politics was cut short when she was diagnosed with depression, Agota discovered her true calling. She adopted her first shelter dog, Crete, who she fell in love with after visiting the rescue center. It was then that she discovered that she wanted to do something to help rescue dogs.
Agota’s household is a dog haven – four dogs live with her. And so, after reading the ingredients lists of dog shampoos, and comparing with the contents of human shampoos, Agota realised she could make products that were free of nasty chemicals and that were suitable for dogs and people.
What’s more, Agota has made giving back to dog welfare a central value for SHOO. Because as SHOO says, dogs have such big hearts – they’ll always love us no matter what. SHOO wants to see more rescue dogs adopted. The SHOO master plan is to donate to rescue centres in each country their products are distributed to – which in 2017 will mean the UK, too!
You can get SHOO, too
SHOO are crowdfunding on Kickstarter. As a startup, they need some extra funds to help bring their products to the UK. DogBuddy has teamed up with SHOO to provide coupons to Kickstarter pledgers and we wanted to share the news about this totally pawsome brand with you. If you pledge more than £30, you’ll get a full SHOO X KIT, which includes shampoo, scrub, multi-cleaner, air freshener, laundry detergent – all totally natural.
So go on, off you SHOO!