Have you spotted our brand new advert that has popped up around subterranean London?
We wanted to make sure the whole of London knows about DogBuddy. So we decided to go with a bit of playful role reversal to promote booking a cage free holiday for your dog. Take it from our human models, spending just a few hours in cage is not nearly as fun as they make it look!
If like us you’ve ever found yourself wondering how adverts are made, here’s how we made ours in 12 fun-filled steps.
1. Scout the paw-fect dog
Meet Arthur (AKA The Dog in the Red Scarf), a rather talented Labradoodle with bundles of energy and a penchant for the spotlight. And yes, of course he has his own Instagram.
2. Hire some really photogenic human models
It’s important they’re comfortable in front of the camera, and being good looking helps, too. Oh, and a sense of humour when you’re spending hours under lights is essential.
3. Get the star into make-up
Yep, we were amazed, too. Dogs wear make-up! Who knew?
4. Try not to get distracted by this incredibly cute face
“What? Oh, sorry, I was looking at Arthur…”
5. Conduct thorough tests of the set
“So, we’ve got to fit an entire family in this cage, you say… ?”
6. Make sure everybody is comfortable, having fun…
7. … well, almost everybody. Sorry, Mum!
8. Whatever you do, don’t let the boss try to steal the limelight
Great job Richard, but we think we’ll leave this to the professionals!
9. Keep energy levels high during the day
If caffeine is off the menu, a bit of light exercise can help keep you alert.
10. Don’t worry about looking foolish, just go for it
11. When working with animals, making sure they’re well trained is essential
Good boy, Arthur!
12. Your best asset is the star quality of your models
Just check out that smile! Thanks to Arthur, and the whole creative team, we created an advert that we’re proud to put our paw prints on.